unveilingmorocco

While travelers often flock to the busy souks of Marrakesh or the blue streets of Chefchaouen, those in the know head East. Welcome to Oujda, the “City of Palms” and the proud capital of the Oriental region.

Oujda is a city of resilience, music, and deep-rooted traditions. Located just a stone’s throw from the border and a short drive from the Mediterranean coast, it offers an authentic Moroccan experience that feels like stepping into a well-kept secret.

1. 📜 A Frontier History

Founded in 994 by Ziri ibn Atiyya, the leader of the Zenata Berber tribe, Oujda has always been a strategic crossroads. Over the centuries, it stood as a “frontier” city, witnessing the rise and fall of dynasties—from the Almoravids to the Merinids. This history has left Oujda with a unique character: a blend of Berber strength, Arab-Andalusian refinement, and a touch of Mediterranean openness.

2. 🏛️ Landmarks You Can’t Miss

• Bab Sidi Abdelwahab: This 13th-century gate is the iconic face of Oujda. Once a military fortification, its grand esplanade is now the city’s social hub, especially at sunset when the stone turns a warm amber color.
• The Grand Mosque (Al Kabir): Built in 1298 by the Merinids, this is the oldest monument in the Medina. Its stunning minaret and peaceful courtyard are the spiritual heart of the city.
• Dar Sebti: A magnificent 1938 palace that serves as a center for Gharnati music. Its architecture is a masterclass in Moroccan zellige and carved plaster.
• Parc Lalla Aicha: A sprawling 20-hectare oasis of greenery, perfect for a slow afternoon walk under the palms.

3. 💃 Culture & The Sound of the East

Oujda is the undisputed capital of music in the Oriental region.

• Reggada: You cannot visit Oujda without hearing the rhythmic strike of the Adjoun (bendir). Reggada is a traditional warrior dance of the Beni Snassen tribes. Dancers move their shoulders with incredible precision and strike their “sticks” against the ground to symbolize their connection to the land.
• Gharnati Music: Reflecting the city’s Andalusian heritage, this refined, soulful music is the soundtrack to Oujda’s formal celebrations and cultural festivals.

4. 🧵 Handicrafts & Attire

Shopping in Oujda is for the purists.

• The Oujdi Ka’ak: While not a textile, this sun-shaped cookie is the “handicraft” every visitor must buy. It’s crunchy, flavored with anise and fennel, and perfect with tea.
• Traditional Attire: Oujda is famous for its high-quality Blousa (the traditional dress of the women in the East) and its sturdy leather Balgha (Babouche). Because Oujda sees very few tourists, the quality is authentic and the prices are some of the best in the country.

5. 🍴 Gastronomy: The “Karan” Experience

You haven’t been to Oujda until you’ve stood at a street stall for a Karan.

• Made from chickpea flour and served in a baguette with a sprinkle of cumin and chili, it is the ultimate Oujdi street food.
• Pair it with a cold glass of Barida (citrus juice) for the full local experience!

🧭 Discover the Authentic East (Call to Action)

Oujda is more than a destination; it’s an invitation to see the “real” Morocco, away from the crowds. From the rhythmic beats of the Reggada to the cooling shade of the Sidi Yahya oasis, the East is calling.

Ready to explore the Oriental Region?

Click here to download our “Oujda & Beyond Travel Guide,” featuring a 48-hour itinerary, the best local eateries for Karan, and a guide to the stunning Zegzel Valley and Saidia beach just an hour away!