The city of Azemmour, Morocco, is renowned for its traditional embroidery. This craft has become a symbol of the city. It also symbolizes Moroccan culture. The women of Azemmour have played a vital role in preserving and passing down this tradition.
The Origins of Azemmour Embroidery
The origin of Azemmour embroidery is not well referenced. Several stories are told. The 1st that a Portuguese merchant introduced Azemmour embroidery. He presented a mural design featuring a dragon to a fisherman from Azemmour. The fisherman’s wife was inspired by the design and embroidered it. This gave birth to a unique style of embroidery. The 2nd is that embroidery was introduced by the religious denominations. They were there in Azemmour and El Jadida. They opened sewing and embroidery schools. This helped young girls who did not have the chance to be educated. It later evolved to include other styles and figures like peacocks, rabbits, branches, trees, and dragons. The period of introducing this art is not well determined. Nonetheless, it generally relates to the XVII century or before. This conclusion is based on works exhibited in museums.
The Oum Rabii cooperative
The Azemmour embroidery is found and practiced in every house in Azemmour. But cooperatives are created to develop and preserve this tradition. One cooperative is the “Oum Rabii,” which focuses on the development of women and children. It works to train young girls. It also focuses on women in Azemmour embroidery. The goal is to preserve this cultural heritage and contribute to the economic empowerment of women. Latifa Mountassir, one of the leaders of this cooperative practices this type of embroidery since 1986 with her family. She collaborates with other women to develop this art in Dar Sanii. The authorities created this space for local artisans. Here, they can work collectively and be encouraged to produce and innovate this beautiful craft.
Azemmour Embroidery Today
Azemmour embroidery is used in various fields, like decoration, traditional clothing, and artworks. The women artisans of Azemmour continue to develop and diversify their creations, using traditional techniques and local materials.
Azemmour Embroidery Honored at the Textile Museum in Italy
The Textile Museum in Italy is one of the largest cultural centers dedicated to ancient and contemporary textiles. It honors Azemmour embroidery, a jewel of Moroccan heritage.
A Testimony to Moroccan Artistic Excellence
A rare piece is a linen and silk cushion from the 17th century. It testifies to the excellence of Moroccan art. Azemmour embroidery is recognized for its rich and varied motifs, like peacocks, dragons, flowers, and calices.

A Precious Legacy
The result of the talent and skill of Azemmour’s women, this legacy embodies an exceptional cultural heritage transmitted through generations. Azemmour embroidery is among the most sought-after creations in the world. Its exhibition at the Textile Museum in Italy is a tribute to its excellence. It also highlights its cultural importance.
What do you think of Azemmour embroidery? Would you like to have some works of this beautiful art? Share your thoughts of your favorite embroidered pieces with us!


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